Okay, so hastily composed this one, but as the title suggests- “Hull City Tigers”? Give me strength man.

Is this where football has come to now? That a team can be re-branded? Is it now the policy of the board to actually polish turds?

Before I plough on, if you weren’t aware, Hull City AFC have been re-branded as “Hull City Tigers” for their second stint in the Premier League by their owners, the Allam family. Now, the Allams have done many good things for the club, and we will come to that soon, but this is not one of them.

Very shortly after the announcement, the name started to trend on Twitter. It was not in a positive manner. There may have been quickly knocked up photos of Tony The Tiger. For a team that many will feel are out of place in the top flight, naming yourself in such a manner makes you look like someone at a party wearing an ill-fitting, cool jumper your wife made you put on, even though you’re 54.

The initials HCT sound like something that a woman hitting the menopause takes too. I’m sure in the minds of the Allams, it sounds like Elvis’ TCB, but rather than “Taking Care Of Business”, it’s “Total Complete Bollocks”.

I could go on for hours, but my main point here is how this reflects on owners that swoop in to help a team to success and how football fans are just rolling over and getting fist fucked by a rich businessman in a hotel room near Terminal 5.

The Allams saved the club from the brink of extinction, took them back to the Premier League for the second time and have strong links with the city. Even the controversial sacking of Nick Barmby bore fruit, as Steve Bruce took just one season to gain promotion.

All of the above, though, does not give a divine right to do as you please with the club, because you helped it out when it was in dire straights. Men help vulnerable women get into countries to improve their lives, then take their passport and sell them into the sex trade. That is not a viable blueprint to bring across into running a football team.

In fact, Allam has said he hates the word “City”. If he knew anything of the club and it’s fans, he would know that almost everyone says “Are you off to see City this weekend?”. Not “The Tigers”, not “the mighty HCT”.

Yet, the most shocking part of the whole situation has been to hear some fans seem happy to just sit there and take it, because of all that Allam has done for the club. They don’t agree, but feel he has earned the right to do it. That equates to letting a rich, old man grope your tit because he bought you a new rear indicator light.

Football fans usually have a lot more sense than this, and if they passionately disagree with something, they stand against it. It will be interesting to see how this one continues to develop. It may have been smart to announce it now, so that British politeness creeps in and no-one wants to “make a fuss” to ruin the first game of the season.

Something should be done though, as more football teams are going to need rich benefactors to save them, and the more they are used as play-things and brands, the further disenfranchised the normal fan will become.

The national game is becoming privatised, grrrrreeeeeaaaattttt.

Paul Featherstone is 31 years old and lives in Hull. Most people call him “Fev.” He has an encyclopaedic knowledge of football and music and uses the word “c*nt” far too much in everyday conversation. He spends a lot of his time blagging his way into celebrity parties. He is to be commended for once meeting Jo Whiley and refraining from beating her to death with a big stick. You can read more of his vitirolic comments on http://twitter.com/FevTheRevoff